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<channel>
	<title>Veille du Brand Content &#187; Téléchargement Podcast</title>
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	<link>http://veillebrandcontent.fr</link>
	<description>Observatoire des contenus éditoriaux de marques</description>
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		<title>Oséo présente des portraits d&#8217;entrepreneurs sur BFM Business</title>
		<link>http://veillebrandcontent.fr/2012/05/14/oseo-presente-des-portraits-dentrepreneurs-sur-bfm-business/</link>
		<comments>http://veillebrandcontent.fr/2012/05/14/oseo-presente-des-portraits-dentrepreneurs-sur-bfm-business/#comments</comments>
		<pubDate>Mon, 14 May 2012 16:51:53 +0000</pubDate>
		<dc:creator>Marine</dc:creator>
				<category><![CDATA[France]]></category>
		<category><![CDATA[Information entreprises / business]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Reportage]]></category>
		<category><![CDATA[Téléchargement Podcast]]></category>
		<category><![CDATA[Télévision]]></category>
		<category><![CDATA[banque]]></category>
		<category><![CDATA[institutionnel]]></category>
		<category><![CDATA[Oséo]]></category>

		<guid isPermaLink="false">http://veillebrandcontent.fr/?p=11688</guid>
		<description><![CDATA[Oséo, l&#8217;entreprise publique qui aide les PME à trouver des financements, diffuse depuis 2010 sur BFM TV et BFM Business une série d&#8217;émissions présentant des chefs de PME avec une idée innovante qui ont pu se financer grâce à Oséo.
Chaque reportage, qui dure 2 mn, présente l&#8217;entreprise et ses problématiques, ainsi que les risques que [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://veillebrandcontent.fr/wp-content/uploads/2012/05/Im-oséo.png"><img class="alignleft size-medium wp-image-11689" title="Im oséo" src="http://veillebrandcontent.fr/wp-content/uploads/2012/05/Im-oséo-300x139.png" alt="" width="300" height="139" /></a>Oséo, l&#8217;entreprise publique qui aide les PME à trouver des financements, diffuse depuis 2010 sur BFM TV et BFM Business une <a href="http://www.oseo.fr/a_la_une/paroles_d_entrepreneurs/sur_bfm_tv_et_bfm_business">série d&#8217;émissions</a> présentant des chefs de PME avec une idée innovante qui ont pu se financer grâce à Oséo.</p>
<p>Chaque reportage, qui dure 2 mn, présente l&#8217;entreprise et ses problématiques, ainsi que les risques que le dirigeant était prêt à prendre pour réaliser ses idées. Plus de 50 ont déjà été diffusés, en partenariat avec l&#8217;agence La Fabrique de Contenus.</p>

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		<item>
		<title>Yarncraft, un podcast sur le tricot et le crochet par Lion Brand Yarn</title>
		<link>http://veillebrandcontent.fr/2011/04/13/yarncraft-un-podcast-sur-le-trico-et-le-crochet-par-lion-brand-yarn/</link>
		<comments>http://veillebrandcontent.fr/2011/04/13/yarncraft-un-podcast-sur-le-trico-et-le-crochet-par-lion-brand-yarn/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 08:38:38 +0000</pubDate>
		<dc:creator>QualiQuanti</dc:creator>
				<category><![CDATA[Conseils pratiques/ coaching]]></category>
		<category><![CDATA[International]]></category>
		<category><![CDATA[Téléchargement Podcast]]></category>
		<category><![CDATA[loisirs]]></category>
		<category><![CDATA[mode]]></category>
		<category><![CDATA[tricot]]></category>
		<category><![CDATA[YarnCraft]]></category>

		<guid isPermaLink="false">http://veillebrandcontent.fr/?p=5429</guid>
		<description><![CDATA[http://yarncraft.lionbrand.com/



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]]></description>
			<content:encoded><![CDATA[<p><a href="http://veillebrandcontent.fr/wp-content/uploads/2011/04/Capture-d’écran-2011-04-13-à-10.33.38.png"><img class="alignleft size-medium wp-image-5430" title="Capture d’écran 2011-04-13 à 10.33.38" src="http://veillebrandcontent.fr/wp-content/uploads/2011/04/Capture-d’écran-2011-04-13-à-10.33.38-300x246.png" alt="" width="300" height="246" /></a><a href="http://yarncraft.lionbrand.com/">http://yarncraft.lionbrand.com/</a></p>

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		<title>Les audiobooks de BMW, des histoires courtes écrites par des auteurs contemporains à télécharger</title>
		<link>http://veillebrandcontent.fr/2010/10/11/les-audiobooks-de-bmw/</link>
		<comments>http://veillebrandcontent.fr/2010/10/11/les-audiobooks-de-bmw/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 07:35:37 +0000</pubDate>
		<dc:creator>QualiQuanti</dc:creator>
				<category><![CDATA[Fiction]]></category>
		<category><![CDATA[Téléchargement Podcast]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[BMW]]></category>

		<guid isPermaLink="false">http://veillebrandcontent.fr/?p=4247</guid>
		<description><![CDATA[Des podcasts écrits par des auteurs contemporains à télécharger gratuitement (MP3) et à écouter idéalement en voiture. Chaque histoire s&#8217;appuie sur un modèle particulier de la gamme BMW.
http://podcast.bmw.com/en



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]]></description>
			<content:encoded><![CDATA[<p><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/10/Image-2.png"><img class="alignleft size-medium wp-image-4248" title="Image 2" src="http://veillebrandcontent.fr/wp-content/uploads/2010/10/Image-2-300x79.png" alt="" width="300" height="79" /></a><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/10/Image-71.png"><img class="alignleft size-medium wp-image-4249" title="Image 7" src="http://veillebrandcontent.fr/wp-content/uploads/2010/10/Image-71-272x300.png" alt="" width="163" height="180" /></a><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/10/Image-93.png"><img class="alignleft size-full wp-image-4253" title="Image 9" src="http://veillebrandcontent.fr/wp-content/uploads/2010/10/Image-93.png" alt="" width="134" height="133" /></a>Des <a href="http://podcast.bmw.com/static/bmwpodcasten/files/podcastplayerpopup.html">podcasts </a>écrits par des auteurs contemporains à télécharger gratuitement (MP3) et à écouter idéalement en voiture. Chaque histoire s&#8217;appuie sur un modèle particulier de la gamme BMW.</p>
<p><a href="http://podcast.bmw.com/en">http://podcast.bmw.com/en</a></p>

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		<title>IBM Podcast : exemple sur la stratégie multicanal</title>
		<link>http://veillebrandcontent.fr/2010/04/03/ibm-podcast-exemple-sur-la-strategie-multicanal/</link>
		<comments>http://veillebrandcontent.fr/2010/04/03/ibm-podcast-exemple-sur-la-strategie-multicanal/#comments</comments>
		<pubDate>Sat, 03 Apr 2010 13:11:32 +0000</pubDate>
		<dc:creator>QualiQuanti</dc:creator>
				<category><![CDATA[France]]></category>
		<category><![CDATA[Information entreprises / business]]></category>
		<category><![CDATA[Reportage]]></category>
		<category><![CDATA[Téléchargement Podcast]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[technologie]]></category>

		<guid isPermaLink="false">http://veillebrandcontent.fr/?p=1843</guid>
		<description><![CDATA[Voici un exemple de podcast IBM diffusé via LSA qui s&#8217;appuie sur un témoignage (Boulanger) et sur la présentation d&#8217;une étude réalisée auprès de 4000 consommateurs en Angleterre :
http://www.lsa-conso.fr/dossier-ibm/podcast-multicanal
IBM a créé le Retail Business Club pour accompagner la réflexion sur une distribution plus intelligente.
IBM est très en avance dans le domaine de l&#8217;information professionnelle (voir [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/04/Image-11.png"><img class="alignleft size-medium wp-image-1844" title="Image 1" src="http://veillebrandcontent.fr/wp-content/uploads/2010/04/Image-11-300x262.png" alt="" width="300" height="262" /></a><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/04/Image-41.png"><img class="alignleft size-medium wp-image-1849" title="Image 4" src="http://veillebrandcontent.fr/wp-content/uploads/2010/04/Image-41-300x300.png" alt="" width="180" height="180" /></a>Voici un exemple de podcast IBM diffusé via LSA qui s&#8217;appuie sur un témoignage (Boulanger) et sur la présentation d&#8217;une étude réalisée auprès de 4000 consommateurs en Angleterre :</p>
<p><a href="http://www.lsa-conso.fr/dossier-ibm/podcast-multicanal">http://www.lsa-conso.fr/dossier-ibm/podcast-multicanal</a></p>
<p>IBM a créé le <a href="http://www-935.ibm.com/services/fr/igs/html/retail_business_club.html">Retail Business Club</a> pour accompagner la réflexion sur une distribution plus intelligente.</p>
<p>IBM est très en avance dans le domaine de l&#8217;information professionnelle (voir ci dessous l&#8217;exemple vidéo).<span id="more-1843"></span></p>
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		<title>Musique des vitrines du Printemps en téléchargement</title>
		<link>http://veillebrandcontent.fr/2010/01/05/musique-des-vitrines-du-printemps-en-telechargement/</link>
		<comments>http://veillebrandcontent.fr/2010/01/05/musique-des-vitrines-du-printemps-en-telechargement/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 20:27:31 +0000</pubDate>
		<dc:creator>QualiQuanti</dc:creator>
				<category><![CDATA[France]]></category>
		<category><![CDATA[Musique]]></category>
		<category><![CDATA[Téléchargement Podcast]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[Printemps]]></category>
		<category><![CDATA[vitrines]]></category>

		<guid isPermaLink="false">http://veillebrandcontent.fr/?p=897</guid>
		<description><![CDATA[Pour 7,99 euros vous pouvez acheter en téléchargement le Best of du Bestiaire, musiques pour enfants créées pour les vitrines du Printemps (Kouz Production).



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]]></description>
			<content:encoded><![CDATA[<p><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/01/Image-21.png"><img class="alignleft size-medium wp-image-898" title="Image 21" src="http://veillebrandcontent.fr/wp-content/uploads/2010/01/Image-21-300x94.png" alt="" width="300" height="94" /></a>Pour 7,99 euros vous pouvez acheter en téléchargement le Best of du Bestiaire, musiques pour enfants créées pour les vitrines du Printemps (Kouz Production).</p>

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		<title>Louis Vuitton Soundwalk : Pekin, Shangaï et Hong Kong</title>
		<link>http://veillebrandcontent.fr/2009/09/12/louis-vuitton-soundwalk-pekin-shangai-et-hong-kong/</link>
		<comments>http://veillebrandcontent.fr/2009/09/12/louis-vuitton-soundwalk-pekin-shangai-et-hong-kong/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 15:11:47 +0000</pubDate>
		<dc:creator>QualiQuanti</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Téléchargement Podcast]]></category>
		<category><![CDATA[Louis Vuitton]]></category>
		<category><![CDATA[luxe]]></category>

		<guid isPermaLink="false">http://veillebrandcontent.fr/?p=3883</guid>
		<description><![CDATA[Lancé pendant les jeux olympiques de Pekin, 3 podcasts à télécharger sur Itune pour passer une journée en compagnie de 3 icones chinoises.
Pour en savoir plus



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]]></description>
			<content:encoded><![CDATA[<p><a href="http://veillebrandcontent.fr/wp-content/uploads/2010/09/Image-182.png"><img class="alignleft size-medium wp-image-3884" title="Image 18" src="http://veillebrandcontent.fr/wp-content/uploads/2010/09/Image-182-300x185.png" alt="" width="300" height="185" /></a>Lancé pendant les jeux olympiques de Pekin, 3 <a href="http://www.soundwalk.com/blog/tag/louis-vuitton-soundwalk/">podcasts</a> à télécharger sur Itune pour passer une journée en compagnie de 3 icones chinoises.</p>
<p>Pour en savoir <a href="http://luxurysociety.com/articles/2009/05/intelligent-luxury-objects">plus</a></p>

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